This article by Shep Hyken suggests to create a list of “customer focused-musts” for your business. What would go on that list? Whatever you and your team think would create an overall better customer experience.
I think creating the list will probably be a straight-forward process. How about choosing the first item you want to implement from that list? If you have “customer centricity” or something similar in any of your strategic or corporate documents, don’t give up until such first item on the list gets implemented with excellence.
And once executed, go for the second item.