Lessons Learned From an Entrepreneur Taxi Driver

I want to share the business principles I saw being practiced by a taxi driver on a recent trip to Peru. Although the principles were not new to me, the way this entrepreneur put them in practice caught my attention. Hopefully, they will catch yours as well.\n\nUpon finishing a presentation to a group of general managers and business owners on work and life balance, I struck an enlightening conversation with a taxi driver. The 20-mile ride from the event site started with the driver telling me that he enjoyed learning and wanted to listen to my presentation, but he had prudently decided not to “break” into an event where he had not been invited.\n\nHe told me that he saw himself as an entrepreneur, a provider of safe transportation from point A to point B. His customers were mainly women who did not want to use “a taxi from the street,” but rather one where the driver was somebody they could trust. He charged a premium for his services, but this did not seem to present an issue to his customers. To the contrary, he mentioned that the demand for his services was larger than he alone could fulfill. I noticed he received two to three customer calls during the ride, which he politely handled by indicating he was with a customer and would return the call as soon as he was free. He had plans to finance the purchase of a second car and had already found a driver for that unit, another retired police officer.\n\nHe said he also owned a beauty salon, managed by and co-owned with his wife. He was proud of his rather large customer base, which had also become the main source of prospects for his transportation business. In fact, the lady who managed the logistics of the session I had just performed was one of his customers.\n\nHe was a retired police officer. He positioned such experience as a key credibility factor for secure taxi rides. He left the police force due to what he called “political differences” with his superiors. It seemed that these differences had been escalating over the years, until they got to the point where he could no longer endure them.\n\nAs we reached our final destination, I thanked the driver-entrepreneur for the great lessons he had shared with me from his life and his businesses. I congratulated him for the clarity of his thinking and his growing businesses. I gave him my business card and a sample of the Spanish version of my book, The Business Apostolate: Insights to Define and Achieve your Mission in Life. He gave me his business card and committed to share his reactions to my book upon reading it.\n\n In summary, here are the top three business principles I saw being practiced by this driver-entrepreneur:\n


  1. You can charge a premium for your products and services, as long as you offer an added benefit versus other competitors.
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  3. There is a large cross-selling value in a group of satisfied customers.
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  5. He understood the value of integrity and saw it as a key element of productive networking and successful entrepreneurship.
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\nI want to close this newsletter with a quote from the American writer Richard Bach: “You are never given a dream without also being given the power to make it true. You may have to work for it, however.” As you embark on this journey, count on me to help you succeed.\n\n \n\nPercy M. Cannon\nAuthor, Business Consultant and Professional Coach\nwww.cannonbalance.com\n\n \n\nPS1: Use this link if you want to buy my book, The Business Apostolate, Insights to Define and Achieve your Mission in Life with a special discount for newsletter readers. Just enter code MU5Z7NLM.\nPS2: Use this link to ask questions, post comments, and request topics you would like to see in future issues.\nPS3: Use this link to subscribe to future newsletter issues or review previous ones.

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