https://youtu.be/yVgOmqanE3c\r\n\r\nHow many times have you stood in front of an audience to communicate or sell something? Have you always achieved what you intended to accomplish with your presentation?\r\n\r\nRegardless of where you stand today, I submit to you that there’s always room for improvement. Even if you consider yourself a good presenter, let me use a phrase taken from Jim Collins’ bestselling book Good to Great: “Good is the enemy of great.” If you are uncertain where it is you need to improve the most, try looking at a video (or even listen to an audio recording) of a recent presentation you gave. If your experience is similar to mine, it won’t take long for you and others to detect areas that need polishing.\r\n\r\nWatching a video of a recent keynote presentation is what led me to attend a two-day workshop on this subject a few weeks ago, delivered by Stand & Deliver, a global leadership communication training and consulting firm. In this newsletter and the blog articles I will publish this month, I will share with you the insights I gathered from this training, the several books I have read on this subject, and the numerous presentations I have made during my more than 30 years in the business world.\r\n\r\nThere are three key elements to focus on, learned from the Stand & Deliver team:\r\n\r\n1. Content: This is the aggregate of all the information to be presented. The way this information is structured is key to a successful audience experience.\r\n\r\n2. Delivery: How you use your body, voice, eyes, and hands to convey the intended message is the second key element of success. Anecdotally, I have always thought the strength of my voice was one of my assets. I learned to leverage this asset by dialing up and down the volume, pitch, and speed, depending on the words I wanted to emphasize.\r\n\r\n3. State: This is the way you feel when you speak. To be in the best state of mind during my presentations, my two most important factors are: 1) to be extremely well prepared for the presentation and 2) to have a warm-up routine. My warmup routine helps me feel positive and self-assured from the second I start my presentation. I repeat this phrase over and over before getting on stage: “This is what I trained for. I’m ready!”\r\n\r\nLet me close with a quote taken from the book As We Speak: How to Make Your Point and Have It Stick, written by Stand & Deliver’s founder Peter Meyers and performance coach Shann Nix: “When you are trying to influence others, the first person you need to influence is yourself.” Count on me if you want to improve your presentation skills or if you need a keynote speaker.\r\n\r\nPercy M. Cannon\r\nAuthor, Speaker, Consultant, Facilitator & Coach\r\nwww.cannon.consulting\r\n\r\nPS1: Use this link to buy my book, The Business Apostolate: Insights to Define and Achieve your Mission in Life, with a special discount for newsletter readers. Just enter code MU5Z7NLM.\r\nPS2: Use this link to subscribe to future newsletter issues.