I recently attended a two-day workshop, called “The Go-Giver Entrepreneurs Academy,” led by the co-author of the “Go-Giver” series, Bob Burg, and his business partner, Kathy Tagenel.
In case you aren’t familiar with this concept, the key message is to “give exceptional value and enjoy extraordinary results.”
Although several of the workshop insights resonated with the good practices I’ve observed in my personal experience and with corporate clients, I want to share with you my top three takeaways:
- We have a choice to make: Be a Go-Taker or a Go-Giver. Go-Takers focus on “What’s it for themselves,” whereas Go-Givers are all about “What’s in it for the other person.”
- Go-Givers display the Five Laws of Stratospheric Success:
- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
- The Law of Authenticity: The most valuable gift you have to offer is yourself.
- The Law of Receptivity: The key to effective giving is to stay open to receiving.
- We can apply these concepts and laws to build long-lasting relationships. And we can do so both within our professional and personal roles.
I have given copies of this book as a present to relatives, friends, and clients. After reading it, one of the clients told me he, too, had bought several copies of the book to give as presents.
Are you ready to become a Go-Giver?
Percy M. Cannon