This is the fourth article of a five-part series where I provide suggestions that you can start adopting right away to promote excellence within and outside your organization. If you missed any of the previous ones, please click here.
I will build on the content from “The Go-Giver” book series written by Bob Burg and John David Mann, as well as my nearly four decades of international corporate experience, first as an executive and now as a coach.
Today, we will cover the fourth principle, The Law of Authenticity: The most valuable gift you have to offer is yourself.
Authenticity is something you can’t fake, at least not for the long term. People can smell falsehood a mile away, so show up as yourself. All the skills in the world (sales, technical, people, etc.), as important as they are, are all useless if you don’t come at it from your true, authentic core.
What can you do to discover and live from your authentic core? In a previous article, I outlined the steps I took to redefine mine when I was approaching 50. However, you don’t need to wait until you turn 50 or any age to discover and define your authentic core or, as it was in my case, to redefine it.
The concepts of intrinsic and extrinsic value can help you in this process. We, as individuals, have two types of value:
- Intrinsic or internal value: We automatically have this by virtue of being born.
- Extrinsic or market value: This is your strengths, traits, talents, and characteristics that allow you to add value to others, your organization, the marketplace, and the world, in a way that you get compensated for it.
One thing I learned early in my corporate career was to deal differently with strengths and weaknesses:
- Drive your strengths as hard and proactively as possible. This is what will shape your market value.
- Manage your weaknesses. Unless they are severe, your value proposition will probably not be driven by devoting time and energy into attempting to turn them into strengths.
My advice to you: Focus on your assets of value. Become a professional student by:
- Reading books and participating in training programs to grow your skills.
- Learning from others: Search for role models and adapt what is applicable to you.
- Using coaching and mentoring to accelerate your professional growth.
Remember: “A critical skill in your business is your capacity to be authentic—to make a connection.”
Contact me if you wish to discover or adjust your authentic core, as a step toward adopting a culture of excellence The Go-Giver Way and enjoying extraordinary results.
Percy M. Cannon